How impact absorption prevents sports injuries

Playing sport takes courage!

An ice hockey player diving in front of a frozen puck travelling 100 miles per hour.

A Formula One driver pushing 200.

An eight year old stepping up to their first hard ball game of cricket.

An MMA fighter eating a flying knee to the ribs.

Sports causes injuries. And yet it's one of the most fun, exhilarating and rewarding things we do.

Sports protection used to resemble medieval armour. Impenetrable unyielding metal. Then automotive engineers discovered something counterintuitive that would change the course of people’s lives forever.

Cars used to be built rigid & as strong as possible. Stronger meant safer, or so the theory went. A rigid car stops instantaneously in a crash. And when something goes from 100 to zero, the force spikes astronomically. The car survives, the occupants die!

Modern cars crumple, absorbing impact over a longer time, reducing the peak force dramatically. The car doesn't survive but you do!

Sports equipment works on the same physics.

Imagine running a marathon in steel shoes.

Imagine playing rugby on a concrete field.

Imagine wearing a pure metal helmet, your brain would vibrate like a bell.

Athletes are getting stronger, faster, more explosive. Bats, clubs, sticks are getting whippier and sending balls at greater speeds and distances.

Rigid gear with a strip of foam as an afterthought won't save you! Re-engineered protection with impact absorption will.

Build the crumple zone. Not the armour!